Case Study: Rodan + Fields | Lobby Video Wall Refresh

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After nearly nine years of reliable service, the video wall in Rodan + Fields’ California office was due for a refresh. The installed panels had reached end-of-life status, and rather than extend the life of an aging system, the team decided it was the right time for a full replacement.

A Trusted Partner, Upgraded

As a fellow California company, Rodan + Fields was already very familiar with GPO Display’s products. They’d been running GPO’s EK55MLE model for close to a decade with strong results, and when it came time to upgrade, staying with a trusted manufacturer was an easy call. Their goal was straightforward: a like-for-like improvement in visual quality and reliability.

The Solution

GPO Display’s NEX55MLR fit the brief. The 55-inch commercial IPS panels deliver 500 nits of brightness, a 1,400:1 contrast ratio, and a razor-narrow 0.88mm combined bezel gap that keeps the tiled image clean. The display array supports 4K/60Hz daisy-chaining in configurations up to 5×5, with a built-in video wall processor that handles up to an 11×11 natural mode layout.

For a corporate lobby environment, the panels’ 24/7 usage rating and 60,000-hour industrial reliability spec meant the refreshed wall was built to last.

“Nine years of solid performance and responsive, local service from the original GPO wall made this an easy decision. The new panels went right onto our existing mounts, which kept the project simple and the cost down. Our facilities team handled the whole installation in-house and had it running within a day.”

– Mark Liston of Rodan+Fields

Simplified Installation

One practical advantage: the NEX55MLR was installed using the existing Chief ConnexSys mounting infrastructure already in place. Keeping the original mounts eliminated unnecessary hardware costs and simplified the project scope considerably.

The Results

The NEX55MLR’s straightforward setup meant the Rodan + Fields facilities team was able to handle the installation entirely in-house, with the full wall up and running within a single day.